GDPR Compliance Checklist

Exact Visitor GDPR Compliance Checklist

Shirley Jackson
Written by Shirley JacksonLast update 3 years ago

This step by step checklist outlines how to make the relationship between your company and Exact Visitor GDPR compliant. It also includes guidance on how to update your privacy and cookie policies when using Exact Visitor.

The GDPR is there to protect and control the use of personal data. Exact Visitor takes the necessary actions to comply with the GDPR and we are dedicated to being 100% transparent on how we comply so you can feel totally at ease when you work with us (read more on this in our Privacy Policy). Like any other platforms you onboard within your business which involve the collection and processing of personal data, there are steps you need to take to ensure the relationship between you and the provider is compliant. 

There are three steps you need to complete when you use Exact Visitor.

What you need to do:

To use our Lead Generation service, you need to install the Exact Visitors Tracking Script on your website. This allows us to process information about your website visitors which we share with you on our platform.

This activity entails the collection and processing of personal data. When we refer to ‘personal data’ we mean all information that is directly or indirectly referable to a natural living person such as name, device id, email address, IP-address or location data.

Three simple steps to achieve compliance:

  1. obtain the valid consent of your visitors to set cookies in their devices and read them;
  2. inform the visitors about the cookies that your website is using; 
  3. inform the visitor about our (Exact Visitor) use of information from the cookies set in their devices to improve the Lead Generation Service.

How to do it:

A – Cookie and Personal Data consent

To set cookies in visitor’s devices, their consent is required. This can be obtained by using e.g. “I accept”-buttons placed in a cookie banner, in connection with shortly informing the visitor that cookies will be used (this information is to be provided in addition to the lengthier information described below).

B – Information about the cookie consent and information regarding our processing of personal data

A visitor’s consent to the use of cookies must be informed. Therefore, you must provide the visitors with a cookie policy in accordance with applicable laws.

One part of the cookie policy is to provide information about the cookies that are set by your website, along with information about what they do and how long they are stored in the visitor’s device. Please note that national legislation and best practice may differ on how extensive this information must be.

In order to help you with providing information to your visitors about cookies from Exact Visitor, information about the cookies that are set when our pixel is called is provided below at the end of this document, for you to insert in your cookie policy.

C – Informing your visitor:

The requirements set out in applicable data protection legislation (the GDPR) states that the visitor shall be provided information regarding our (Exact Visitor) processing of personal data relating to the visitor. 

Therefore, you need to inform visitors on your website that Exact Visitor will process personal data about them. You can do this by displaying the following text in close connection with your privacy policy, or by otherwise providing clear information in a suitable way that the use of your website will entail processing of personal data by Exact Visitor.

Copy the following information into an appropriate section of your website/privacy policy:

(As a guide, it could go into the same section as where you state use of your Google Analytics script or other tracking tools)


Information about Exact Visitor processing of your personal data

We inform you regarding the processing of personal data on behalf of Exact Visitor Inc (“Exact Visitor”).

Information collected from cookies set in your device that qualify as personal data will be processed by Exact Visitor, a company offering lead identification and ad targeting services with offices in London and Marbella. Please see below for full contact details.

The purpose for the processing of the personal data is that it enables Exact Visitor to improve a service rendered to us and our website (e.g “Lead Generation” service), by adding data to their database about companies. The Exact Visitor database will in addition to “Lead Generation” be used for targeted advertising purposes towards companies and for this purpose data will be transferred to third party data service providers. For the purpose of clarity, targeted advertising regards companies, not towards individuals. 

The data that is collected and used by Exact Visitor to achieve this purpose is information about the IP-address from which you visited our website, and technical information that enables Exact Visitor to tell apart different visitors from the same IP-address. Exact Visitor stores the domain from form input in order to correlate the IP-address with your employer.

For the full information about our processing of personal data, please see Exact Visitior's Privacy Policy.

Exact Visitor Inc
548 Market Street
94104, San Francisco, CA
United States


Information about cookies to be inserted in your cookie policy/cookie table:

persistent cookie
persistent cookie


client domain

Identify user
Identify user session

1 year
 1 year

Please note the above is not legal advice and the information you state in your cookie and privacy policies may require amendments depending on your specific situation and/or the legislation in the markets you operate in. Checking local laws is recommended.

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